The #1 Rule of Press Release Writing

The #1 rule of press release writing is to never write a press release without announcing news about yourself or your organization. All good press releases answer the question "what happened" or "what will happen".

Examples of news or announcements:

1. new product feature

2. new product

3. new location

4. record sales reached

5. award won

6. company to move on ____ date

7. company to open on ____ date

If your press release does not answer a question like this, it is not a press release and should not be issued.

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